# Lyndon Advisory

> M&A advisory for business owners across Asia Pacific, the United States, and Europe. Senior dealmakers, success fee only — 2% of enterprise value, capped at US$300,000, no retainer, no expenses.

Lyndon Advisory helps business owners sell their companies to the right buyers at the right price. We combine senior investment-banker judgment with AI-accelerated deal processes to deliver better outcomes at a fraction of traditional bank fees.

## Fee Structure

Success fee only: 2% of enterprise value, capped at US$300,000. No monthly retainer. No expense recharges. You pay nothing unless your deal completes.

Typical advisory fees elsewhere: 3–6% for SME and mid-market transactions plus $5,000–$25,000/month retainer. Lyndon's fee is roughly 80% below traditional investment bank rates.

## Geographic Coverage

**United States** — Senior advisor based in New York. All major sectors. See /sell-your-business-us for US-specific information.

**Asia Pacific** — Primary markets: Singapore, Australia, Hong Kong, Japan, India, South Korea, Indonesia, Malaysia, Vietnam, Thailand, Philippines, China, UAE.

**Europe** — United Kingdom, Germany, France, Netherlands, Sweden, Spain.

## Industry Coverage

- Consumer Products & CPG
- Food & Beverage
- Healthcare (dental, allied health, aged care, veterinary)
- Technology & SaaS
- Financial Services (wealth management, insurance, fintech)
- Transportation & Logistics
- Manufacturing & Industrial
- Education & Training
- Professional Services (MSP, consulting, agencies)
- Construction & Engineering
- Staffing & Recruitment

## Key Pages

- /sell-your-business — Sell-side advisory for APAC business owners
- /sell-your-business-us — Sell-side advisory for US business owners
- /for-investors — Buy-side deal flow and criteria matching
- /for-advisors — Collaboration for M&A professionals
- /valuation — Book a confidential valuation meeting (primary CTA)
- /fees — Full fee structure and comparison

## Content

- /blog — M&A insights, process guides, market analysis
- /guides — Long-form guides: selling a business, M&A process, valuation
- /glossary — 250+ M&A and investment banking term definitions
- /markets — Country-specific M&A market guides (APAC, US, UK, Europe)
- /industries — Sector-specific M&A advisory and valuation guides

## About

Founded by Daniel Bae, former senior M&A professional with experience at leading banks and advisory firms across Asia Pacific. Over US$30 billion in transaction experience. AI-accelerated process delivers outcomes in 5–6 months vs 8–12 months for traditional advisors.

Contact: info@lyndonadvisory.com
Book a valuation: lyndonadvisory.com/valuation