为什么欧洲并购需要耐心？
欧洲企业对中国买方有吸引力，尤其是工业技术、奢侈品、消费品牌、食品、医疗、软件和专业服务。但欧洲交易通常更重视员工、管理层、工会、监管和长期经营承诺。
中国买方若只强调资金和中国市场，通常不够。欧洲卖方更希望看到买方尊重公司历史、团队和品牌。
估值重点
买方应判断品牌或技术是否真正属于目标公司，客户是否可持续，员工和管理层是否留任，劳动和养老金责任是否清晰，外资审查是否会影响交割。
多国经营企业还需要逐国拆分收入、利润、税务、员工和合同风险。
尽调重点
尽调应覆盖财务、客户、供应商、知识产权、员工、养老金、工会、税务、环保、数据合规、诉讼和监管审批。
对消费品牌，要审查商标、渠道、库存和中国市场可行性。对工业企业，要审查技术、设备、客户认证和资本开支。
交易结构
欧洲交易常见结构包括控股收购、分阶段收购、卖方留任、少数股权和合资。劳动和员工沟通有时需要在交易时间表中单独安排。
Lyndon如何协助
Lyndon可协助中国买方、欧洲企业主和顾问进行估值、跨境买方沟通、资料室准备和交易执行支持。
About the Author
Daniel Bae
Co-founder & CEO, Lyndon Advisory
Daniel is an investment banker with 15+ years of experience in M&A, having advised on deals worth over US$30 billion. His career spans Citi, Moelis, Nomura, and ANZ across London, Hong Kong, and Sydney. He holds a combined Commerce/Law degree from the University of New South Wales. Daniel founded Lyndon Advisory to solve the pain points in M&A, enabling bankers to focus on what matters most — delivering trusted advice to clients.
About Lyndon Advisory
Lyndon Advisory is an M&A advisory firm built for Asia Pacific. We help business owners sell their companies and investors make strategic acquisitions with senior-led execution, disciplined process management, and AI-supported buyer intelligence.
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